Eyetracking Study of web video

By | January 4, 2006

On Jakob Nielsen’s site, there is a new alert about video on Internet. The problem of video with web : it’s boring ! We use to be active in front of a computer screen and not in front of a tv screen. So the video must be edited for the web (short and with motion) to avoid the user to get borred. Go check the eyetracking study to see where the user look.
There are a few video guidelines also :

  • Keep it short
  • Avoid using video if the content doesn’t take advantage of the dynamic nature of the medium
  • Keep distracting elements out of the frame
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