This one is for marketer, from Womma: 43 ideas to implement your WOM strategy. Although some are obvious other are really interesting. And well, in my point of view, the Buzz marketing should really be implemented in early development. What are the user wishes ? What could be the must “Sexy new development”? How can we use user for promoting and testing?
If all this questions isn’t answered before development I guess it’s really hard to make solid rock technologies. So much still have the “it’s not my job” point of view, but marketing should be as every level of your enterprise (development, design, analyst).