I decided to start a new series on this blog about what happened in the small world of search advertising during the week. It will mostly be a collection of links to interesting articles. The primary goal, for me, is to retrieve quickly articles. I hope this series will be useful for more people than just me!
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How Facebook knows what you looked at on Amazon
- Simple explanation on how FBX works
- Source: 25hoursaday
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Facebook is rolling out new targeting mechanics, the new options are:
- Location (country & city; country & state; state & city; state & zip code)
- Demographic (relationship status; life events as relationship status)
- Interests (people interested in a topic – supposedly better than categories and keywords targeting)
- Behaviors (based on offline activates: purchases, website visits)
- Source: marketing land
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Ad tech merger and acquisition will rage on 2014
- Source: Forbes
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WTF is ad viewability
- Interesting discussion on the problem of displaying ads on some part of a site that is not actually viewed by the visitor (think the bottom of a site).
- Source: Digiday
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How to build effective mobile in-apps ads without irking your users
- Advises for native advertising (embedding ads within the content)
- .01% of apps will generate revenue
- Source: TNW
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The Ad Industry Reinvents the Hyperlink for the mobile Era
- How advertiser are thinking of expending the hyperlink to be within Apps
- Source: MIT TR