I’ve just read this little essay about the immaturity of homepage and I must say that I agree with the content, I guess you may find it interesting too.
You’ll found six steps to help your homepage grow up
- Meet monthly with team responsible for messaging
- Think every pixel as dynamic content
- Divide the homepage into section
- Assign a marketing manager to each section
- Consider creating a section for quick links
- Don’t feel obliged to list products
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