Monthly Archives: March 2014

The week in search advertising 3/15/2014

Episode #3 of the weekly review of search adverting! Covering the week ending on 3/15/2014.

  • Native Ads are not engaging readers
    • Some data shows that native ads are not getting as much attention from the visitors
    • This can be somewhat improved if the ad creative is of good quality
    • Source: marketing land
  • Twitter experiment on click to call ads
  • Native ad spotted on The Wall Street Journal
    • Transparent, quality, and rare
    • Source: Digiday
  • Google experiment desktop to mobile retargeting
    • As cookies don’t really work on mobile devices, they use a “hashed tag” dropped when a user visit the advertiser’s site that ties to the cookies and device of the user.
    • Source: Ad Age
  • Addressing the Bing dilemma
    • 1/3 of all US search traffic goes to the Yahoo Bing Network.
    • There is a revenue opportunity to advertise on Bing (disclaimer: I work for Bing Ads)
    • Source: Search Engine Land
  • Facebook is showing autoplay advertising video
    • Facebook is willing to display only quality video, and will have a company gauges the commercials
    • Source: Business Insiders
  • Ads Worth Spreading
    • Some beautiful ads, for the creative folks J
    • Source: Ted
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The week in online advertising (ending 3/9/2014)

I’m slightly increasing the scope of this series to capture a larger part of the online advertising (instead of focusing on search advertising only).

  • Focusing on mobile is solving yesterday’s problems
    • The focus should now be on ads that work across multiple screens
    • Focusing on reach is where we are trending today
    • Source: Forbes
  • 8 ways to write terrible online ads
    • Blindly using keyword insertion
    • Relying too much on broad keywords
    • Forgetting to spell check your ads
    • Using abbreviations to save space
    • Using technical jargon
    • Including your company name in the headline
    • Using superlatives
    • Don’t promise what you can’t deliver
    • Source: Entrepreneur
  • The good, the bad, and the ugly from last night’s Oscars real-time marketing
  • Why publishers are moving away from mobile banner ads and toward cross-device formats
    • 300×250 ad unit works well on all platforms
    • Placement should be automated, smaller screens tend to have more real estate available on mobile
    • Source: Digiday
  • Apple rolling out full screen video ads within apps
    • Interstitials video might pop-up while you are using your apps on iPhone or iPad (probably at a transition time)
    • This will probably be sold through Apple new ad exchange
    • Source: Advertising Age
  • How to take advantage of YouTube Pre-Roll ads
  • Does more targeting work better?
    • Interesting discussion on the future of targeting and its usage
    • Data shows that the user context (search vs social) impact his response to targeting / advertising
    • Source: Search Engine Land
  • How internet ads works
  • Instagram strikes first big ad deal
    • It was announced a while back and now it’s official, Instagram will be displaying ads
    • Source: Marketing Land
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The week in search advertising

I decided to start a new series on this blog about what happened in the small world of search advertising during the week. It will mostly be a collection of links to interesting articles. The primary goal, for me, is to retrieve quickly articles. I hope this series will be useful for more people than just me!

  • How Facebook knows what you looked at on Amazon
    • Simple explanation on how FBX works
    • Source: 25hoursaday
  • Facebook is rolling out new targeting mechanics, the new options are:
    • Location (country & city; country & state; state & city; state & zip code)
    • Demographic (relationship status; life events as relationship status)
    • Interests (people interested in a topic – supposedly better than categories and keywords targeting)
    • Behaviors (based on offline activates: purchases, website visits)
    • Source: marketing land
  • Ad tech merger and acquisition will rage on 2014
  • WTF is ad viewability
    • Interesting discussion on the problem of displaying ads on some part of a site that is not actually viewed by the visitor (think the bottom of a site).
    • Source: Digiday
  • How to build effective mobile in-apps ads without irking your users
    • Advises for native advertising (embedding ads within the content)
    • .01% of apps will generate revenue
    • Source: TNW
  • The Ad Industry Reinvents the Hyperlink for the mobile Era
    • How advertiser are thinking of expending the hyperlink to be within Apps
    • Source: MIT TR
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