Monthly Archives: June 2008

Determining your User’s Cognitive Style: The Future of Web Design?

Really interesting article from Technology Review about a Paper written by John Hauser, Glen L. Urban, Guilherme Liberali and Michael Braun.

It is about finding the user’s cognitive style (“a person’s preferred way of gathering, processing, and evaluating information”) by analyzing their pattern of click. In around 10 clicks the system can figure out whether a user is analytic, visually oriented or more holistic, impulsive for example.

[…]The changes would be subtle. “Suddenly, you’re finding the website is easy to navigate, more comfortable, and it gives you the information you need,” Hauser says. The user, he says, shouldn’t even realize that the website is personalized.[…]

[…]In addition to guessing at each user’s cognitive style by analyzing that person’s pattern of clicks, the system would track data over time to see which versions of the website work most effectively for which cognitive styles.
[…]

Their approach is very interesting:

[…]”morphing” the website automatically by matching web-site characteristics to customers’ cognitive styles. Our practical goal is to morph the website’s basic structure (site backbone) and other functional characteristics in real time. Website morph-ing complements self-selected branching, recommendations, factorial experiments, or customized content.[…]

According to the paper there are at least four technical challenges:

1. For first-time visitors, a website must morph based on relatively few clicks
2. The website must learn which characteristics are best for which customers (in terms of sales or profit)
3. To be practical, a system needs prior distributions on parameters
4. Implementation requires a real-time working system

The system is a bit complicate to put in place but in terms of e-commerce, it appears that this system could improve the sales up to 20%! In terms of web design, we need to be aware of these changes and think our design so they can be the more adjustable in a short future 🙂

Ahmet

 
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Nearly achieved my ‘new eve 2007 objective’: Ranking Ahmet keyword on top of Search engines

In that time I was a big fan of SEO and thought that it would be cool to place my first name (Ahmet) in top positions of search engines. When I started I couldn’t even find a reference to my website while searching on Google.com (European server) and there are about 44,700,000 results when searching for Ahmet on Google. I’m now positioned in average at the 15 position, which isn’t bad at all 🙂

Why do I talk about this? Just because I think it will be harder to go above my actual positioning and I don’t have has much fun in old and traditionnal SEO.
So I am officially ending my (useless) experience about positing the Ahmet Keyword 🙂

Ahmet [Yes I’ll keep on singing my post 🙂 ]

 
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Stepping Down as an User Group Manager –> Moving to Zurich @ Microsoft Unified Communication

I am stepping down as the ‘User Group Manager’ of the Adobe User Group Geneva. It was a great time for me being a UGM, Adobe really cares about us and the community, I have an incredible collection of Adobe’s T-Shirt :p.

I’m very proud of the growth of AUGG, we started in November 2006 with 5 members, today we are around 80 members. I had the opportunity to meet some of the best developers and designers from Geneva and the ‘Romandie’, participating to great meeting (the best one must have been the venue of Mike Chambers and Lee Brimelow) and also had some hangover 😉

I resigned from my current role at MBA-Exchange.com & Careernomics.com, where I had also a great time and a great first full time professional experience.

Now I’m moving, early August, to Zurich, Switzerland biggest city with around 1,5 millions inhabitants 🙂

I have been enrolled at Microsoft (Unified Communication) as a ‘Software Development Engineer in Test’, which is an entry position in Microsoft empire. I’m really looking forward to all the knowledge I’ll be able to gather there and working with the team. I have already started learning C# and Visual Studio 2008 and my first impression is to enter in a serious coding experience 🙂

Thanks to everyone from the AUGG and thanks to the MBAx team 🙂

Ahmet

 
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Adobe User Group Geneva: June 10 meeting at 6:30 pm

Meeting June 10th
Comme convenu lors de notre dernière rencontre, la date pour la prochaine AUGG à été fixé au mardi 10 juin 2008 à 18:30 chez nos amis des Nomades.

Le programme sortira un peu de l’ordinaire avec une présentation de Florian Egger (PhD in Human-Computer Interaction), qui est Usability & User Experience Consultant, créateur de Telono.com. Il nous fera une présentation sur l’ergo Informatique (l’érgonomie appliqué à l’informatique).

Je ferais la deuxième présentation sur le même sujet mais appliqué aux SWF.

Après les présentations, pizzas et Limoncello 🙂

Ahmet

 
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