Monthly Archives: December 2012

Strategy for ads placement with Infinite Scroll (WordPress)

Some high profile website (Facebook, Linkedin) have enable infinite scroll (automatically displays following pages when the user scroll down) on their pages.
This is mostly because infinite scroll is supposed to increase user stickiness to a site. One obvious problem with infinite scroll is that the ad placement needs to be updated.

Without infinite scroll the user would likely browse from page to page and the ads where evenly distributed across the page and most likely on top of the page, where most users spent most time.
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