How to lie with statistics

Just before the thanksgiving break, I attended to a book club event (internal to Bing) and Scott Berkun advised to read the book “How to lie with statistics”. I decided to use the thanksgiving break time to read it. Written by Darrell Huff in 1954, the book was extremely refreshing (the tone used in the… Read More »

Introduction to Machine Learning, from data acquisition to a production service

In this post I want to share some notions of machine learning and a how-to get started with Microsoft Azure ML studio. Machine learning is a quite complex topic, especially if you want to understand the theory and algorithms that are behind it. If you want to go deeper in understanding ML I would encourage… Read More »

Embracing change

We all experienced change in our life. Whether small, like moving to a new home, or larger, like changing job or moving to a new country, it always comes with a fair amount of stress. I believe that the stress associated with change is coming from all the uncertainty that change triggers (I’m not a… Read More »

Career superpowers – book summary

I loved this book, career superpowers: succeeding on purpose by James Whittaker. It is refreshing to strategically think about your career and to feel in control. The author breaks down the career superpowers in 8 attributes: ambition, passion, specialization, storytelling, imitation, derivation, creativity, and leadership. Ambition Ambition sets the bar for you career, you increase… Read More »

Facebook SDK 4.0.0 for PHP: A working sample to manage sessions

  Once you have a working sample of Facebook SDK 4.0.0 for PHP, you will notice upon refreshing the page an error: Fatal error: Uncaught exception ‘Facebook\FacebookAuthorizationException’ with message ‘This authorization code has expired.’ Well, this is quite annoying as it breaks the user navigation on your site. To get around this issue, record the… Read More »

The week in search advertising 3/15/2014

Episode #3 of the weekly review of search adverting! Covering the week ending on 3/15/2014. Native Ads are not engaging readers Some data shows that native ads are not getting as much attention from the visitors This can be somewhat improved if the ad creative is of good quality Source: marketing land Twitter experiment on… Read More »

The week in online advertising (ending 3/9/2014)

I’m slightly increasing the scope of this series to capture a larger part of the online advertising (instead of focusing on search advertising only). Focusing on mobile is solving yesterday’s problems The focus should now be on ads that work across multiple screens Focusing on reach is where we are trending today Source: Forbes 8… Read More »