Monthly Archives: March 2008

SEO for Flash and Flex Presentation at Next AUGG meeting

AUGG Event
During our next event at the Adobe User Group of Geneva I will make an introduction to SEO strategies and the best practice to extend them to SWF powered content. This presentation could also be named SEO for Rich Internet Application. As it is just an introduction I’ll try to make it in 30 minutes maximum…

The second presentation will be made by CΓ©dric Tabin about Remoting with AS3 and AMFPHP.

If you are in Geneva our around, you are more than welcome (just ping me if you stay for the pizza: hello AT augg DOT ch)!
The event takes place at our friends local, the Nomades.

Looking forward to meet you there πŸ™‚

More information about the event.


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Why We Tag? Motivations for Annotation

I’ve been very interested in tags lately, for me tags are the perfect combination between human and computer.
Computers can easily links a lot of tagged content together while human can easily tag complex document. Computer can’t extract the semantic of document and human can’t recall all the document concerning a topic…
Now let’s focus on why human tag. I’ve come across a very interesting study ‘Why We Tag: Motivations for Annotation in Mobile and Online Media‘, from Yahoo research Berkley. Also I’ve asked to my linkedin network why would people use tagged based search engines.

To sum up :

  • People tend to use tag in a social & bookmark way: share links, find fresh information, and find back easily web pages.
  • Tags got an incredible facility to summarize information: where, when, how, who, why … in a few words.
  • Tags are mostly used for organization for ourselves and for the public while we where using tags for communicating with friends.

Why do I love tags?
I had the luck to follow a course about semantic database and even if it was passioning I couldn’t help myself to see it as an impossible goal to reach… How would we force people to define their content following a standardized structure?
With the birth of social powered content (aka web 2.0 for marketer) we can see the web as an interaction of multiple humans and hope for a clarification of content thanks to tags. Even human search and memory are modified with tag, so why won’t WE change the web?

What do you think, what is your personal relation with tags?


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Confirmed: Flash Lite apps coming to iPhone

[via Scott Janousek’s Blog]

[…]Adobe Systems CEO Shantanu Narayen said the company intends to bring its Flash Player to Apple’s iPhone.[…]
Whether and how Flash applications would run on Apple’s iPhone has been an open question since the device’s launch. Narayen’s comments indicate that Adobe will be able to create a version of Flash Lite for the iPhone.[…]

Read the full article from

So I might finally buy an iPhone πŸ˜‰


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Social Tagging Affect Human Memory and Human Search

Very interesting article from ‘The blog of the Augmented Social Cognition Research Group at Palo Alto Research Center‘ about the effect of social tagging on memory.

[…]As reported in the paper, the results suggest that:

* In the type-to-tag condition, users appears to elaborate what they have just read, and re-encoded the knowledge with keywords that might be helpful for later use. This appears to help the free-recall task (a) above. In other words, users seem to end up with a top-down process and induces them to schematize what they have learned.

* While in the click2tag condition, users appears to re-read the passages to pick out keywords from the sentences, and this appears to help them in their recognition tasks (b) above. In other words, users seem to use a bottom-up process that simply picked out the most important keywords from the passage.[…]

They provide a small technical report to download.

While tagging affect memory it also affect research, it is interesting to note that the way we organize information in our memory will be used to find information in search engines. We are likely to use same keywords/tag to find information, our brain will also save the information using the same hierarchical patterns.

[…]Early adopters found that the automatic clustering of bookmarked URLs by their associated tags led to the discovery of other useful URLs on similar topics. (Shirky 2005) The number of sites utilising user tagging as a form of information organisation is increasing and tagging is beginning to be integrated into web sites with more traditional hierarchical organisational systems[…]

An increasing interest of tags is the description of content by human that could be used to help computers achieving semantic search on documents.

[…]Many user terms were found to be related to the author and intermediary terms but were not part of the formal thesaurus used by the intermediaries and, thus, not formally linked to the intermediary terms. In some cases this was due to faceting of terms for example ‘protein’ and ‘structures’ used separately in the tag lists where they were linked in the thesaurus or the use of abbreviations such as ‘PDB’ for ‘Databases, Protein’.[…]
This suggests that user tagging could provide additional access points to traditional controlled vocabularies and provide users with the associative classifications necessary to tie documents and articles to time and task relationships as well as other associations which are new and novel.[…]

I’m wondering if someone already saw a standardized description of social tagging and what you would expect to find in such a standardized format?

Tagging Practices on Research Oriented Social Bookmarking Sites
Remembrance of Things Tagged: How Tagging Affects Human Information Processing


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Flex 3: Now Free to All Students

That is a big news! The Flex Builder 3 Professional is now free for all students and edu customer:

Adobe Flex Builder 3 Pro is available for free to all education customers. This includes all students, faculty and staff of eligible education institutions.

Wondering why you finished your study so early?



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Acid Test #3: Your content will be Safer With Flash!

The Acid test suite checking the browser compliance with certain web standards.
Since April 2007, the version #3 of the Acid Test is open to the world and the results are impressively bad to nearly all web browsers.
According to a Wikipedia article the test is a suite with 100 subtests, in six groups, called “buckets”:

  • Bucket 1: DOM Traversal, DOM Range, HTTP
  • Bucket 2: DOM2 Core and DOM2 Events
  • Bucket 3: DOM2 Views, DOM2 Style, CSS 3 selectors and Media Queries
  • Bucket 4: Behavior of HTML tables and forms when manipulated by script and DOM2 HTML
  • Bucket 5: Tests from the Acid3 Competition (SVG[5], HTML, SMIL, Unicode…)
  • Bucket 6: ECMAScript

Below is the reference result you should have at the end of the test:

Acid 3 Reference Result
Continue reading

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Silverlight Becoming Platform Agnostic? Flash Lite Targeted.

It was a great surprise to read that Nokia will help Microsoft to port Silverlight to S60 platforms (also S40 and Internet Tablet later). It is certainly a smart move from Microsoft to target the biggest market first (Nokia got 53% of the worldwide mobile device market) but it’s quite strange from Microsoft to target first Symbian then Windows mobile (maybe one is more stable than the other?).

[…]”There is clear market demand for rich, Web-based services across a variety of device types, but developing these can often be commercially difficult. For Microsoft this extends Silverlight to a broader range of vendors, platforms and devices. For Nokia it expands the web runtime options on its devices, enabling a wider community of developers and more applications. This should help the uptake of higher speed mobile services and advance a new era of anytime, anywhere device-based computing”, said Bola Rotibi , Principal Analyst at Ovum.[…]

Anyway, read the complete article from ZDnet, or read the press-release from Nokia and go back to Flash Lite 3.0 πŸ˜‰


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