I had came across the notion of Credibility some times ago but at that time I didn’t take the time to read more about it. The notion is quite old (buzz started 2002) Now that I’m going a bit deeper in the art of web design if found Credibility very interesting.
Credibility / Persuasion is going further than usability, here we are not talking about “ease of use” but we are talking about “pushing to action”:
Captology is the study of computers as persuasive technologies. This includes the design, research, and analysis of interactive computing products created for the purpose of changing people’s attitudes or behaviors.
As the graphic shows, captology describes the area where computing technology and persuasion overlap.
What makes a website credible? from BJ FOGG“:
A small collection of links that I’ve found on that topic:
- Captology Stanford
- Credibility Stanford
- Stanford Credibility Guidlines + some pdfs extract
- Report: How do people evaluate a website’s credibility? [via: consumerwebwatch.org]
- Key Concepts
Interesting to export that topic on Adobe AIR, how to get persuasive on a desktop environment?