Tag Archives: Internet marketing

Determining your User’s Cognitive Style: The Future of Web Design?

Really interesting article from Technology Review about a Paper written by John Hauser, Glen L. Urban, Guilherme Liberali and Michael Braun. It is about finding the user’s cognitive style (“a person’s preferred way of gathering, processing, and evaluating information”) by analyzing their pattern of click. In around 10 clicks the system can figure out whether… Read More »