Category Archives: Intelligence

The lean startup – book notes

The lean startup by Eric Ries is a very interesting book about creating a successful business. It’s really a great read even if you are not working in a startup. Actually most large company moved away from previous development processes that didn’t adapt well to the new technologies. In today world, we ship software daily, sometimes… Read More »

Prioritizing features and requests

As an engineer we often get approached by a PM, or other teams members, for features, update in requirements, or any other changes. Some change will sounds really exciting, either because they are intellectually challenging or because their outcome looks obviously great. However, before getting too excited there a few questions we can ask that will… Read More »

How to lie with statistics

Just before the thanksgiving break, I attended to a book club event (internal to Bing) and Scott Berkun advised to read the book “How to lie with statistics”. I decided to use the thanksgiving break time to read it. Written by Darrell Huff in 1954, the book was extremely refreshing (the tone used in the… Read More »

Introduction to Machine Learning, from data acquisition to a production service

In this post I want to share some notions of machine learning and a how-to get started with Microsoft Azure ML studio. Machine learning is a quite complex topic, especially if you want to understand the theory and algorithms that are behind it. If you want to go deeper in understanding ML I would encourage… Read More »

The week in search advertising 3/15/2014

Episode #3 of the weekly review of search adverting! Covering the week ending on 3/15/2014. Native Ads are not engaging readers Some data shows that native ads are not getting as much attention from the visitors This can be somewhat improved if the ad creative is of good quality Source: marketing land Twitter experiment on… Read More »

The week in online advertising (ending 3/9/2014)

I’m slightly increasing the scope of this series to capture a larger part of the online advertising (instead of focusing on search advertising only). Focusing on mobile is solving yesterday’s problems The focus should now be on ads that work across multiple screens Focusing on reach is where we are trending today Source: Forbes 8… Read More »

Strategy for ads placement with Infinite Scroll (WordPress)

Some high profile website (Facebook, Linkedin) have enable infinite scroll (automatically displays following pages when the user scroll down) on their pages. This is mostly because infinite scroll is supposed to increase user stickiness to a site. One obvious problem with infinite scroll is that the ad placement needs to be updated. Without infinite scroll… Read More »