In September 2012, I joined the Bing Ads team, working on the delivery engine, where I had a blast! Working on an online system, with such a massive scale (Bing is now serving 20% of all US search queries) and with so high expectation (latency, availability, …) really made the journey a thrill. I learned a… Read More »
Episode #3 of the weekly review of search adverting! Covering the week ending on 3/15/2014. Native Ads are not engaging readers Some data shows that native ads are not getting as much attention from the visitors This can be somewhat improved if the ad creative is of good quality Source: marketing land Twitter experiment on… Read More »
I’m slightly increasing the scope of this series to capture a larger part of the online advertising (instead of focusing on search advertising only). Focusing on mobile is solving yesterday’s problems The focus should now be on ads that work across multiple screens Focusing on reach is where we are trending today Source: Forbes 8… Read More »
I am quite happy to have received an invite to the Yahoo! | Bing network contextual ads (powered by media.net). I just migrated my websites to use these ads. I don’t have yet information regarding the profitability of this network, I should be able to come back with some numbers in a couple of weeks… Read More »
I am now a Bing Ads Accredited Professional, I successfully passed my exam (even if I took two days to complete it). The exam is 100 questions but if you are working on online advertisement it should be relatively straight forward. I used this code DGLEZ2DDKE to take the exam for free!