Episode #3 of the weekly review of search adverting! Covering the week ending on 3/15/2014.
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Native Ads are not engaging readers
- Some data shows that native ads are not getting as much attention from the visitors
- This can be somewhat improved if the ad creative is of good quality
- Source: marketing land
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Twitter experiment on click to call ads
- Source: marketing land
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Native ad spotted on The Wall Street Journal
- Transparent, quality, and rare
- Source: Digiday
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Google experiment desktop to mobile retargeting
- As cookies don’t really work on mobile devices, they use a “hashed tag” dropped when a user visit the advertiser’s site that ties to the cookies and device of the user.
- Source: Ad Age
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Addressing the Bing dilemma
- 1/3 of all US search traffic goes to the Yahoo Bing Network.
- There is a revenue opportunity to advertise on Bing (disclaimer: I work for Bing Ads)
- Source: Search Engine Land
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Facebook is showing autoplay advertising video
- Facebook is willing to display only quality video, and will have a company gauges the commercials
- Source: Business Insiders
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Ads Worth Spreading
- Some beautiful ads, for the creative folks J
- Source: Ted