Embracing change

We all experienced change in our life. Whether small, like moving to a new home, or larger, like changing job or moving to a new country, it always comes with a fair amount of stress. I believe that the stress associated with change is coming from all the uncertainty that change triggers (I’m not a… Read More »

Career superpowers – book summary

I loved this book, career superpowers: succeeding on purpose by James Whittaker. It is refreshing to strategically think about your career and to feel in control. The author breaks down the career superpowers in 8 attributes: ambition, passion, specialization, storytelling, imitation, derivation, creativity, and leadership. Ambition Ambition sets the bar for you career, you increase… Read More »

Facebook SDK 4.0.0 for PHP: A working sample to manage sessions

  Once you have a working sample of Facebook SDK 4.0.0 for PHP, you will notice upon refreshing the page an error: Fatal error: Uncaught exception ‘Facebook\FacebookAuthorizationException’ with message ‘This authorization code has expired.’ Well, this is quite annoying as it breaks the user navigation on your site. To get around this issue, record the… Read More »

The week in search advertising 3/15/2014

Episode #3 of the weekly review of search adverting! Covering the week ending on 3/15/2014. Native Ads are not engaging readers Some data shows that native ads are not getting as much attention from the visitors This can be somewhat improved if the ad creative is of good quality Source: marketing land Twitter experiment on… Read More »

The week in online advertising (ending 3/9/2014)

I’m slightly increasing the scope of this series to capture a larger part of the online advertising (instead of focusing on search advertising only). Focusing on mobile is solving yesterday’s problems The focus should now be on ads that work across multiple screens Focusing on reach is where we are trending today Source: Forbes 8… Read More »

Strategy for ads placement with Infinite Scroll (WordPress)

Some high profile website (Facebook, Linkedin) have enable infinite scroll (automatically displays following pages when the user scroll down) on their pages. This is mostly because infinite scroll is supposed to increase user stickiness to a site. One obvious problem with infinite scroll is that the ad placement needs to be updated. Without infinite scroll… Read More »

The first 90 days: Promoting yourself!

I am starting a new series of posts pulled out of a book I recently read. The book was written by Michael Watkins and titled “The First 90 Days: Critical Success Strategies for New Leaders at All Levels “. The book is about enabling transitioning leader to reach the breakeven point (when leader contributed as… Read More »